Content, Production & Retention
Compelling content that captures attention and keeps customers coming back. From short-form videos to email sequences, we create and manage the content that builds lasting relationships with your audience.
Short-Form Video Ads
Performance-focused short-form ads designed to hold attention fast and drive action. Built for paid traffic and testing (multiple hooks/angles), not "random reels."
The Outcome
Short-form ads that improve hook rate, watch time, and conversion intent through structured scripting + editing.
What's Included
Ad Script System
Hooks, angles, structure, and CTAs designed for performance.
Editing for Paid Ads
Tight pacing, retention cuts, and pattern interrupts.
On-Screen Text + Captions
Clear text overlays and captions where needed.
Ad Variations
2–4 versions per concept (different hooks/CTAs).
Platform Formatting
9:16 exports + safe margins for Meta/TikTok.
Delivery System
Organized files + naming + versions for easy handoff.
Best Fit
Businesses running Meta/TikTok ads that need fresh creative weekly
Local services that need calls/messages
Brands tired of "pretty edits" that don't sell
Our Method
Brief + Offer Angle
Understand your offer and target audience.
Script Hooks
Write multiple hook variations and scripts.
Edit + Variants
Edit videos with multiple hook/CTA versions.
Review
Client review and feedback loop.
Iterate
Refine based on performance data.
Monthly Packages
Important Notes (Truth-first)
Results depend on offer strength, landing page, targeting, and ad spend.
Client provides footage/assets (or we can quote UGC sourcing separately).
Final Output
Performance-focused short-form ads designed to hold attention fast and drive action for paid traffic.
Audio & Video Marketing Production
High-trust production for marketing: brand videos, service explainers, testimonials, offer videos, and campaign content—built to look premium and convert.
The Outcome
A production system that upgrades your brand perception and gives you usable assets for ads, website, and social.
What's Included
Creative Direction
Goal, angle, and structure planning for each video project.
Script / Outline
Structured scripts or outlines as needed for each video.
Editing + Sound Cleanup
Professional editing with dialogue clarity and audio polish.
Motion Graphics Basics
Titles, lower-thirds, and CTA graphics for professional finish.
Cutdowns
Multiple versions for ads and social platforms.
Export Package
Web + social + ads exports ready for deployment.
Best Fit
Businesses needing premium credibility fast
Teams with footage but no system to turn it into assets
Ads + website that need stronger proof (testimonials, outcomes)
Our Method
Strategy + Concept
Define goals and creative direction.
Script / Outline
Write scripts or outline structure.
Edit / Assemble
Build and polish video assets.
Review
Client feedback and revisions.
Deliver Cutdowns
Final exports for all platforms.
Fixed Packages
Notes
Filming (on-site) is not included unless quoted.
Deliverables depend on asset availability and turnaround approvals.
Final Output
High-trust marketing production that upgrades your brand perception and gives you usable assets for ads, website, and social.
Content Strategy & Monthly Plans
A structured content plan that aligns what you post with what you sell—so you stop guessing, stay consistent, and build demand.
The Outcome
A monthly system that produces clarity: what to post, why it matters, and how it supports sales.
What's Included
Brand Voice + Positioning Notes
Simple and usable voice guidelines for consistency.
Content Pillars
3–5 themes tied to revenue and business goals.
Monthly Content Calendar
Topics, formats, and CTAs organized for each month.
Hook Bank
Angles and headlines ready to use for content.
Posting Structure
Weekly rhythm for consistent content flow.
Basic KPI Plan
What to track and what to improve over time.
Best Fit
Businesses posting inconsistently
Teams with content but no strategy
Local services that need trust + demand, not only "views"
Our Method
Audit
Review current content and positioning.
Pillars + Strategy
Define themes tied to revenue.
Calendar Build
Create monthly content plan.
Review
Client feedback and refinement.
Monthly Iteration
Continuous improvement cycle.
Packages
Final Output
A structured content system that aligns what you post with what you sell—clarity, consistency, and demand.
Email & Retention Marketing
Email systems that drive repeat business: campaigns + segmentation + flows that turn subscribers into customers and customers into repeat buyers.
The Outcome
Higher retention and revenue through a consistent email system (not random blasts).
What's Included
Email Strategy
Segments, cadence, and goals for your email program.
Campaign Production
Copy + layout direction for each campaign.
Core Flows
Welcome, abandoned cart/lead follow-up, post-purchase.
Segmentation
Intent, activity, and purchase behavior segments.
Deliverability Basics
Structure + hygiene recommendations.
Reporting & Optimization
What worked and what's next for improvement.
Best Fit
Businesses with a list but weak sales
E-commerce or service brands needing reactivation
Anyone who wants retention without more ad spend
Our Method
Audit
Review current email setup and performance.
Flow Setup
Build core automation flows.
Campaign Cadence
Establish regular campaign rhythm.
Test
A/B test subject lines, copy, CTAs.
Optimize
Continuous improvement based on data.
Monthly Packages
Notes (Truth-first)
ESP/platform fees (Klaviyo/Mailchimp/etc.) are paid by client.
Results depend on list quality, offer, and traffic sources.
Final Output
Email systems that drive repeat business—campaigns + segmentation + flows that turn subscribers into customers.
Customer Retention Systems
A retention system that increases repeat revenue using a structured mix of: loyalty incentives, referral loops, and reactivation sequences.
The Outcome
A repeat-purchase engine that improves retention, frequency, and referrals with measurable tracking.
What's Included
Retention Audit
Where customers drop off + quick wins identified.
Loyalty Program Setup
SaaS-based rules, tiers, and rewards structure.
Referral Program Setup
Incentives + sharing flow for word-of-mouth growth.
Re-activation System
Segments + win-back campaigns/flows.
Measurement Plan
What to track, what to optimize next.
Launch QA
End-to-end testing before going live.
Best Fit
Stores with repeat purchase potential
Brands with enough volume to justify loyalty/referral
Businesses with inactive customers to re-activate
Our Method
Diagnose
Audit current retention and identify gaps.
Program Design
Design loyalty, referral, and reactivation systems.
Build + Integrate
Set up programs and connect to your stack.
Launch
Go live with full QA testing.
Iterate
Continuous optimization based on data.
Packages
Notes (Truth-first)
Rewards/discount costs + platform subscriptions are paid by client.
We build the system; ROI depends on margins, offer, and operational execution.
Final Output
A repeat-purchase engine that improves retention, frequency, and referrals with measurable tracking.
Custom HTML Mail
Hand-coded, responsive HTML email templates that look premium and render correctly across major inboxes—built for campaigns, newsletters, and lifecycle flows.
The Outcome
Better-looking emails that strengthen brand trust and reduce rendering issues.
What's Included
Responsive HTML Build
Table-based email-safe structure that works everywhere.
Dark Mode & Accessibility
Practical considerations, not hype.
Cross-Client QA
Major inbox behavior checks for reliable rendering.
ESP-Ready Delivery
Klaviyo/Mailchimp/etc. friendly output.
Export Package
HTML + images + usage notes included.
Best Fit
Brands that want emails to look "premium" (not generic templates)
Businesses running campaigns where design consistency matters
Teams tired of broken layouts across inboxes
Our Method
Design Direction
Establish visual direction and layout.
Build HTML
Hand-code responsive email template.
QA
Test across major email clients.
ESP-Ready Delivery
Export for your email platform.
Fixed Packages
Notes
Sending tools/ESP subscriptions are client-paid.
Complex dynamic emails (personalized blocks, advanced logic) require a separate quote.
Final Output
Hand-coded, responsive HTML email templates that look premium and render correctly across major inboxes.
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