Tracking, Reporting & Strategy
Data-driven insights that power smarter decisions. From advanced pixel tracking to custom dashboards, we give you complete visibility into your marketing performance and the strategy to optimize it.
Advanced Tracking Setup
Accurate tracking is the foundation of profitable marketing. We set up GA4 + Google Tag Manager + ad pixels so your conversions, leads, and key actions are measured correctly (no "guessing" decisions).
The Outcome
A tracking system that tells you what's working, what's not, and where revenue/leads are coming from.
What's Included
GA4 Property Setup
Core configuration for accurate data collection.
Google Tag Manager (GTM)
Structure, triggers, and variables setup.
Pixels & Conversions
Meta Pixel, TikTok Pixel, Google Ads conversions.
Event Tracking Plan
What to track + naming conventions.
QA & Validation
Test conversions, form submits, key actions.
Tracking Documentation
What's installed + how it works.
Best Fit
Running ads but not sure which campaigns truly convert
CPL/CPA feels "off" due to bad measurement
Need tracking before scaling budgets
Our Method
Audit Current Setup
Review existing tracking and identify gaps.
Tracking Plan
Define events, naming, and structure.
Implement
Build and deploy tracking via GTM.
QA
Test all events and conversions.
Handoff Docs
Documentation for your team.
Fixed Packages
Terms (Truth-first)
Tracking accuracy depends on site/CMS, checkout flow, and access to accounts.
Server-side tracking is separate scope if required.
Final Output
GA4 + GTM + ad pixels so your conversions, leads, and key actions are measured correctly.
Looker Studio Dashboards
Dashboards that turn messy marketing data into clear weekly insights—so you see performance fast, spot waste, and scale what's working.
The Outcome
A single dashboard that answers: What happened? Why? What should we do next?
What's Included
KPI Framework
What we track + why it matters for your business.
Looker Studio Dashboard Build
Clean layout with executive + operator views.
Data Source Connections
GA4, Google Ads, Meta data via connectors.
Report Hygiene
Consistent naming, filters, date controls.
Documentation + Handoff
How to use + how to maintain your dashboard.
Best Fit
You run ads + want visibility without spreadsheets
You need clean reporting for clients/partners
You want one source of truth for KPIs
Our Method
KPI Selection
Define what matters for your business.
Data Connection
Connect GA4, ads platforms, and sources.
Dashboard Build
Create clean, actionable layouts.
QA
Validate data accuracy and usability.
Reporting Cadence
Establish review rhythm + handoff.
Packages
Terms (Truth-first)
Connector subscriptions (if needed) are client-paid.
Data quality depends on tracking setup (Service 27).
Final Output
Dashboards that turn messy marketing data into clear weekly insights—see performance fast, spot waste, scale what's working.
Strategy & Analytics
A decision system for growth: we define the strategy, KPI model, measurement priorities, and execution roadmap so your marketing is organized and scalable.
The Outcome
A clear plan that connects: traffic → conversion → sales → retention, with measurable KPIs.
What's Included
Business & Offer Audit
What you sell, who buys, why you win.
Channel Strategy
Paid + organic + retention mix.
KPI Model
CPL/CPA, CVR, AOV/LTV where applicable.
Roadmap
30/60/90 day execution plan.
Analytics Priorities
What to track first for leverage.
Best Fit
You're doing marketing but it feels scattered
You want to scale but don't trust the system
You need a roadmap before spending more
Our Method
Diagnose
Audit your current business and marketing.
Strategy Map
Define channel mix and positioning.
KPI Model
Set measurable targets and tracking.
Roadmap
Create 30/60/90 day action plan.
Execution Support
Ongoing guidance (if retainer).
Packages
Terms (Truth-first)
Strategy improves decisions; results depend on execution, offer strength, and budget reality.
Final Output
A decision system for growth: strategy, KPI model, measurement priorities, and execution roadmap.
Consulting & Optimization
High-leverage consulting focused on improving what already exists: content performance, messaging, SEO fundamentals, and conversion clarity—with practical changes, not theory.
The Outcome
Better performance through focused optimizations: stronger messaging, clearer CTAs, improved content execution, and smarter SEO priorities.
What's Included
Social Media Optimization
Positioning, pillars, hook frameworks, and cadence.
Copy Optimization
Headlines, CTAs, offers, landing sections.
SEO Priorities
On-page basics + content direction + technical quick wins.
Action Plan + Implementation Notes
Light implementation depending on package.
Best Fit
You're posting but results are weak
You want better copy that converts (without rewriting your entire business)
You need SEO direction that matches revenue priorities
Our Method
Audit
Review current content and performance.
Prioritize
Impact vs effort analysis.
Optimize
Make targeted improvements.
Measure
Track results and performance.
Iterate
Continuous improvement cycle.
Packages
Terms (Truth-first)
No "guaranteed rankings" or "guaranteed virality." Outcomes depend on competition, consistency, and offer-market fit.
Any tools/subscriptions are client-paid.
Final Output
High-leverage consulting focused on improving what already exists—with practical changes, not theory.
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